@原文创作者: Latest Gossips
As an onlooker I saw the whole story
#Starbucks announced the abandonment of a price war, “buy one get one free” or it becomes a past#
Starbucks, a well -known global coffee chain brand, announced that it will abandon the previous “low -cost strategy”, marking a preferential activity such as “buy one get one get one free, 50%price reduction” may become the past. After this major change happened, after Bryin Nicole took over as the new CEO of Starbucks, he was determined to lead the company to get out of the downturn and revive the brand’s vitality.
星巴克宣布放弃价格战, “买一送一”或成过去式
全球知名咖啡连锁品牌星巴克宣布将放弃此前的“低价策略”，标志着“买一送一、降价50%”等优惠活动或将成为过去式。这一重大转变发生在布莱恩·尼科尔接任星巴克新CEO之后，他决心引领公司走出业绩低迷的困境，重振品牌活力。